Case study
/
E-commerce
/
2023
A calmer path from product page to checkout
Moneta designs small-batch accessories with a strong point of view. Its store had grown through add-ons and quick fixes, and the buying journey no longer matched the care that goes into the products.
Client
Moneta
Services
E-commerce, UX, Development
Timeline
9 weeks
01 / The challenge
Product details were scattered across tabs, images loaded slowly on mobile, and the checkout asked for more than it needed. Customers who loved the products were still abandoning the process.
02 / The approach
We reviewed session recordings and support messages to find where people hesitated, then redesigned the journey one step at a time. Each step was prototyped on mobile first, since that is where most Moneta customers shop.
03 / The solution
Product pages now lead with large imagery and answer common questions in one place. We rebuilt the storefront with lighter templates and reduced checkout to the essentials, with clear delivery and returns information throughout.
04 / The outcome
The journey is faster and simpler on every device, and Moneta’s team reports fewer pre-purchase questions from customers. The store is also far easier for the team to maintain between collections.
05 / What’s next
Moneta can now add gift options and limited drops without reworking the core experience, and the team has a clear backlog for future improvements.
“Our products finally get the room they deserve, and buying them feels as considered as making them.”
Priya Nair, Co-founder, Moneta
