Case study
/
Development
/
2023
A platform that keeps a community connected
Kindred supports a growing membership community with events, guides, and peer groups. Those resources had spread across email threads, shared folders, and an aging member portal.
Client
Kindred
Services
Product design, CMS, Development
Timeline
14 weeks
01 / The challenge
Members could not easily find what was available, and staff spent hours answering the same questions. The old portal was also difficult to update, so useful content often went out of date.
02 / The approach
We ran workshops with members and staff to understand how people look for help, then mapped resources around everyday needs rather than internal departments. A shared content model was agreed early so design and development could move together.
03 / The solution
The new platform brings events, resources, and groups into one searchable home. A flexible CMS lets staff publish and update content themselves, while a responsive interface makes the experience just as useful on a phone.
04 / The outcome
Members now have one clear place to start, and staff can keep information current without technical help. Feedback from the community points to easier discovery and a stronger sense of connection.
05 / What’s next
The foundations support member directories and regional chapters, both of which Kindred plans to introduce in the next phase.
“For the first time, everything our members need lives in one place, and our team can keep it up to date.”
Tom Reyes, Community Director, Kindred
