Case study
/
Web Design
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2024
One digital home for an outdoor brand’s story
Fieldnote makes equipment for people who spend their weekends outside. Its journal, shop, and community events lived in separate places, so visitors rarely saw the whole picture.
Client
Fieldnote
Services
Art direction, Web design, Development
Timeline
10 weeks
01 / The challenge
Fieldnote’s best stories were buried in a separate blog, and product pages offered little sense of the people behind the brand. The marketing team also relied on developers for even small updates.
02 / The approach
We audited existing content, organized it around how people actually plan a trip, and set an art direction built on Fieldnote’s own field photography. Layouts were tested with real articles from the start rather than placeholder copy.
03 / The solution
The new site weaves stories and products together through a shared content model. Editors can publish journal entries, guides, and collections from one CMS, while responsive templates keep everything consistent across devices.
04 / The outcome
The marketing team now publishes without developer support, and visitors move naturally between stories and products. Fieldnote’s team describes the site as the first one that truly feels like the brand.
05 / What’s next
The structure leaves room for regional guides and event listings, which Fieldnote plans to add as its community grows.
“We needed a website that could grow with the business. Klyvoro brought structure to the story and made the whole experience feel effortless.”
Alex Morgan, Marketing Director, Fieldnote
