Case study
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Brand Identity
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2025
A clearer voice for a modern wellness brand
Auralis had a product people loved and a brand that had not kept up. As the range grew, every launch looked a little different. The team needed one clear identity that could carry the company into its next stage.
Client
Auralis
Services
Brand strategy, Visual identity, Guidelines
Timeline
8 weeks
01 / The challenge
Auralis was growing quickly, but its packaging, website, and social content all spoke in slightly different voices. New customers struggled to understand what connected the range, and the internal team was rebuilding assets from scratch for every launch.
02 / The approach
We began with interviews across the founding team and a review of every customer touchpoint. From there we defined a positioning built around everyday calm, then explored visual directions in short rounds so the team could respond to real applications rather than abstract concepts.
03 / The solution
The new identity pairs a warm serif wordmark with a restrained botanical palette and a modular layout system. We delivered practical guidelines, packaging templates, and a social toolkit so the team can produce consistent work without waiting on a designer.
04 / The outcome
The team now launches with one shared system, and the founders describe the brand as finally feeling like them. Internal feedback points to faster campaign preparation and far fewer one-off design requests.
05 / What’s next
With the foundations in place, Auralis can extend the system into retail displays and new product lines. The guidelines were written to grow with the range, so future additions start from a clear base.
“Klyvoro helped us find the clarity we were missing. The new identity feels like us—and gives our team a system we can actually use.”
Jordan Lee, Founder, Auralis
